NEWS RELEASE

GOLD STAR CHILI INTRODUCES ECLUB

CINCINNATI, Ohio - (March 11, 2005) - Gold Star Chili rolled out its new eClub on March 11. The eClub will make it possible for Gold Star Chili to stay in touch with its loyal customers through e-mail communications and reward them with special offers not available to the general public. Customers who join the Gold Star Chili eClub will receive a Welcome gift, a Birthday gift and an Anniversary Gift. eClub members will also be the first to hear news updates and to receive special promotional offers from Gold Star Chili.

Consumers can join the Gold Star Chili eClub by completing an application at any Gold Star Chili location throughout Ohio, Kentucky and Indiana or by visiting www.goldstarchili.com.

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Established in 1965, Gold Star Chili has more than 100 restaurants located throughout Ohio, Kentucky and Indiana and has supported fire safety prevention and education as corporate-wide philanthropy since 1995. For more information about Gold Star Chili and its fire safety initiatives visit www.goldstarchili.com.

Taste tests conducted by the Cincinnati Enquirer and Cincinnati Magazine, as well as a large-scale taste test conducted by an independent research company indicates that the taste of Gold Star Chili is favored above all other local brands of Cincinnati-style chili.



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