Press Release

3-Way and Cheese Coney Lock In #1 Seeds Gold Star Chili Launches "Munch Madness" with Chili Cheese Dip Special and Gold Star Bracketology

Invites fans to pick their favorite dishes for a chance to win a 42" Plasma Screen TV and Gold Star Party Pack for the NCCA Basketball Championship Game April 2

CINCINNATI, OH - MARCH 8, 2007 — "March Madness" officially starts on March 11, 2007, with Selection Sunday to reveal the pairings for college basketball's national championship. And Gold Star Chili is celebrating with some "Munch Madness" of its own. Starting March 12, Gold Star's famous Chili Cheese Dip will be available for the special price of $1.99 and the restaurant chain will give Gold Star and basketball fans throughout the tri-state a chance to win a new 42" plasma screen TV and a Gold Star party pack to watch the Championship Game in style on April 2.

To enter, fans can visit www.munch-madness.com and fill out their own Gold Star Chili Bracket pitting 16 Gold Star dishes against each other to see which will emerge as Greater Cincinnati's favorite. By registering online and filling out a Gold Star bracket, visitors are automatically entered to win the grand prize. Here's the bracket:



Gold Star's famous Chili Cheese Dip is a time-honored tradition in Greater Cincinnati for parties and special occasions. The dish features three delicious layers of cream cheese, Gold Star Chili, and cheddar cheese and is served with tortilla chips. The snack, which was added to the Gold Star Chili menu in April 2003, will be available for the special price of $1.99 through April 8, 2007, in all Gold Star locations.

ABOUT GOLD STAR CHILI Gold Star Chili was established in 1965 when the four Daoud brothers were embarking on a journey that would soon embody the Great American Dream of owning a successful business. The first store location was erected in Mt. Washington, and it was here that the brothers settled on what has become one of Cincinnati's classic tastes, and the recipe for Cincinnati-style chili was born. To this day, the spice blend is a closely guarded secret. Gold Star now has more than 100 restaurants located throughout Ohio, Kentucky and Indiana and operates concessions at Paul Brown Stadium, Children's Hospital, and the Greater Cincinnati/Northern Kentucky International Airport. To join the Gold Star Chili eClub or for more information, please visit www.goldstarchili.com.

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