Media Advisory
Gold Star Chili Encourages Fans to “Get Lost In The Taste”
Campaign Includes New Menu Choices, Song Writing Contest and TV/Radio Spots Featuring Cincinnati-area Bands
March 30, 2007 – CINCINNATI, OH –
Gold Star Chili is encouraging its customers to “Get Lost in the Taste” with a new campaign launching April 2 that includes new menu choices, a song-writing contest and television/radio ads featuring Cincinnati-area bands.
To kick off the campaign, new radio and television advertisements will feature four popular local Cincinnati bands, each of which has recorded a Gold Star Chili song that will highlight radio and TV commercials in the coming months. The local bands are Buckra, The Newbees, 46 Long and The Whitney Barricklow Band.
At the same time, Gold Star is encouraging aspiring singers and songwriters – young and old – who love the taste of Gold Star Chili to show-off their talents by writing a song about it. The winning contestant will receive $1,000, and his or her song may be featured in a future Gold Star Chili commercial.
“People throughout the Tri-State really take their Gold Star Chili seriously,” said Lori Busse Hubbard, director of marketing for Gold Star Chili. “This campaign celebrates that passion and energy people have for our chili and gives them a way to express it with a song. We’re excited to see the creativity and enthusiasm that our faithful customers will bring to the contest.”
Starting April 4, entrants can write and submit a song about Gold Star Chili that is between 30 seconds and two minutes long. The song must include the name “Gold Star Chili,” and the verse “Get Lost in the Taste” must appear at least once in the song. Songs may be entered online at www.goldstarchili.com or by mail (to: Gold Star Chili “Get Lost in the Taste” Contest, 814 Plum Street, Cincinnati, OH 45202). Contestants may submit as many songs as desired *. Song performances must be recorded using audio only (mp3 format with maximum file size of 2 MB) or video (mpeg or avi formats with maximum file size of 50 MB).
Three New Burritos
To help customers get lost in the taste, Gold Star Chili is also adding three new burritos to its menu on April 16:
- Crispy Chicken Burrito—Hearty big burrito stuffed with seasoned, breaded chicken breast and topped with lettuce, tomato, cheddar cheese and chipotle ranch sauce.
- Chili Beef Burrito—Big burrito full of ground beef flavored with Gold Star Chili spices plus lettuce, tomato, beans, cheddar cheese and tasty chipotle ranch sauce.
- Grilled Chicken Burrito—Hearty burrito filled with seasoned, grilled chicken breast and lettuce, tomato, cheddar cheese and chipotle ranch sauce.
About the Featured Bands
Buckra is an alternative rock band that describes its music as “hardcore gypsy groove R&B with a heavy does of back alley rock.” They have two self-released full length CDs and two EPs with sales in the 10,000s. They have performed more than 325 shows across North America and have won many awards as well as national and international critical praise. Buckra has shared the stage with bands such as the Goo Goo Dolls, Blondie and Offspring. The band features Dylan Speeg on vocals, Andrew Laudeman on Bass, Chris Lenahan on Drums and Jacob Heintz on guitar. Visit them at www.buckra.com.
The Newbees are an Americana Rock band. This acoustic/electric ensemble emphasizes vocal harmony. Made up of five songwriters, they blend their individual styles, which range from alt-country, psychedelia, soul, roots, rock and classic pop, to form their upbeat or somber, but always harmony-laden, ditties and jams. They released their debut CD, Songs from a Dilapidated Apartment in 2004. In January 2007, the Newbees released their second CD, Famous. The band features Tim Selwert, Misty Perholtz, Chris Damele, Jeff Perholtz and Sharon Udoh. Visit them at www.thenewbees.com.
46 Long is a semi-acoustic Blues duo featuring Blake Taylor (Harmonica/Vocals) and Jonathan Reynolds (Guitar/Vocals). With over 30 years of combined performing experience, 46 Long specializes in bringing a professional attitude and product to small and mid-sized venues. They were nominated for a Cincinnati Entertainment Award (CEA) for Best Blues in 2003. Visit them at http://myspace.com/46Long.
The Whitney Barricklow Band is “a foursome known for their high energy live shows, stellar vocals and top notch rhythm section,” according to Cincinnati’s CityBeat magazine. The rock and acoustic band consists of Whitney (guitars/vocals), Mark Szabo (lead guitar), Chris Walker (bass) and Shawn Elsbernd (drums). They have performed at the Midpoint Music Festival, among other venues, as well as on television and radio. In 2005, Whitney won the CEA award for singer/songwriter of the year.
ABOUT GOLD STAR CHILI
Gold Star Chili was established in 1965 when the four Daoud brothers were embarking on a journey that would soon embody the Great American Dream of owning a successful business. The first store location was erected in Mt. Washington, and it was here that the brothers settled on what has become one of Cincinnati's classic tastes, and the recipe for Cincinnati-style chili was born. To this day, the spice blend is a closely guarded secret. Gold Star now has more than 100 restaurants located throughout Ohio, Kentucky and Indiana and operates concessions at Paul Brown Stadium, Children's Hospital, and the Greater Cincinnati/Northern Kentucky International Airport. To join the Gold Star Chili eClub or for more information, please visit www.goldstarchili.com.
* The contest is open only to current legal residents of the 50 United States (including the District of Columbia) who are 18 years or older (or age 19 in Ala. and Neb., and age 21 in Miss). Affiliates of Gold Star Chili, employees and those living in the same household are not eligible. See Official Contest Rules at www.goldstarchili.com for complete contest information. There is no purchase necessary to enter or win.
###
|