For Immediate Release

Media Advisory

Gold Star Chili Commercials Now Feature Local "Get Lost in the Taste" Contest Winners
Root Beer Float and Footlong Cheese Coney Are Back By Popular Demand

CINCINNATI, OH—June 15, 2007— Gold Star Chili is raising the temperature of its "Get Lost in the Taste" contest by featuring two new contest-winning bands in radio commercials set to air next week. The commercials will promote menu favorites—Root Beer Float and Footlong Cheese Coney—available for a limited time starting Monday, June 18.

The newest bands to be showcased in “Get Lost in the Taste” commercials are Cincinnati favorites, The Kevin Fox band and The LabMonkeys. Gold Star chose them out of nearly 30 entries. Initially, the plan was to select one winner for an upcoming commercial, but both groups submitted such amazing songs, Gold Star couldn’t choose just one.

The "Get Lost in the Taste" campaign launched in April and encourages aspiring singers and songwriters – young and old – who love the taste of Gold Star Chili to show-off their talents by writing a song about it. The winning contestant will receive $1,000, and the chance to have his or her song featured in an upcoming commercial. Gold Star is encouraging hopefuls to submit their entries before the end of the year.

"Cincinnatians take their Gold Star Chili seriously," said Lori Busse Hubbard, director of marketing for Gold Star Chili. "This campaign celebrates that passion and energy people have for our chili and gives them a way to express it with a song. We've been thoroughly impressed with our submissions thus far and look forward to hearing what else Gold Star fans come up with."

Visit goldstarchili.com to learn more about the “Get Lost in the Taste” campaign, listen to current song submissions or to submit a song.

New Menu Items To help customers continue to get lost in the taste, Gold Star Chili is also adding three new items to its menu on June 18:

• Footlong Cheese Coney—Gold Star’s traditional Cheese Coney in foot-long form is $2.89.
• Root Beer Float—For $1.99, Gold Star customers can enjoy a frothy root beer float with creamy hand-dipped vanilla ice cream.
• Footlong Combo Meal—Gold Star’s Footlong Cheese Coney accompanied by a Root Beer Float and Gold Star’s famous crinkle fries is $4.99.

About the Featured Bands
The LabMonkeys are a songwriting trio with a range of influencers including the Beatles and the Clash. With three songwriters, no LabMonkey song sounds like another; yet, all of their songs have catchy hooks, meaningful lyrics and excellent musicianship. The band has played several shows at Southgate House, as well as other local music showcases. Currently The LabMonkeys are at work on their second CD. Visit them at www.thelabmonkeys.com.

The Kevin Fox Band is made up of Kevin Fox, Eric Betts and John Kays, an acoustic-based, power pop, trio from Cincinnati, Ohio. The band features songs about "love, life and having as much fun as you can possibly have before you die." Playing over 230 shows a year, the band has covered most of the Eastern United States and parts of Canada. With Cincinnati's "Best Roots Rock Band" and "Songwriter of the Year" awards under their belt, along with numerous local and national compilation CDs, The Kevin Fox Band earns their fans through catchy lyrics, combined with contemporary music, a sense of humor, and the ability to flat out jam when it's necessary. Visit them at www.thekevinfoxband.com.

ABOUT GOLD STAR CHILI
Gold Star Chili was established in 1965 when the four Daoud brothers were embarking on a journey that would soon embody the Great American Dream of owning a successful business. The first store location was erected in Mt. Washington, and it was here that the brothers settled on what has become one of Cincinnati's classic tastes, and the recipe for Cincinnati-style chili was born. To this day, the spice blend is a closely guarded secret. Gold Star now has more than 100 restaurants located throughout Ohio, Kentucky and Indiana and operates concessions at Paul Brown Stadium, Children's Hospital, and the Greater Cincinnati/Northern Kentucky International Airport. To join the Gold Star Chili eClub or for more information, please visit www.goldstarchili.com.